Joey King knows the power of a good primer.
The 25-year-old actress has teamed up with e.l.f. Cosmetics to introduce its new “eyes. lips. face. fandom.” campaign that speaks directly to sports fanatics — and fans of its best-selling Power Grip Primer.
In a hilarious video, King stars alongside Emily in Paris actor Lucien Laviscount to recreate a familiar — and often awkward — scenario: meeting the parents. Under the guise of superstition, King’s character dons a half-face of face paint in her team’s colors throughout the entire football season — including while meeting Laviscount’s character’s parents.
“So, you never take it off?” the parents ask, before the ad jumps into a montage of King in waking up in bed, pedaling away in a spin class and at the office, all while wearing her face paint.
The makeup stays put thanks to e.l.f. Power Grip Primer, of course.
