CEO of Craftsman+ turned down $10 million bonus from AppLovin to start company

While money is often top of mind for business owners, one CEO was more drawn to climbing the ladder of entrepreneurial success — so much so, he turned down a $10 million bonus to launch his own company.

Alex Merutka, founder and CEO of Craftsman+, an innovative technology company which offers brands an opportunity to increase engagement with consumers, left AppLovin, a Silicon Valley-based startup worth over $100 billion, to be his own boss.

“There was a certain point where money didn’t really matter to me,” Merutka told FOX Business during a video interview.

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Alex Merutka, founder…

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