But no story can be all good news. Auto industry officials argue that meeting that 2029 target will be really very hard. “That’s practically impossible with available technology,” John Bozzella, the president and CEO of the auto industry lobbying group the Alliance for Automotive Innovation, wrote earlier this year in a letter to Congress. The government estimated that installing more advanced AEB systems on its cars would cost an additional $350 per vehicle. The auto lobbying group estimates prices could range up to $4,200 per car instead, and it has filed a petition to request changes to the final federal rules.
In response to WIRED’s questions, a spokesperson for NHTSA said that more advanced AEB systems “will significantly reduce injury or property damage and the associated costs from these crashes.” The spokesperson said the agency “is working expeditiously” to…
