McDonald’s is shelling out $100 million in an effort to lure customers back into their restaurants after an E. coli outbreak infected more than 100 of its customers last month.
The Associated Press reported the investment on Saturday. The intent is to bring customers back to stores after the fast-food giant unknowingly served tainted onions on its Quarter Pounder hamburgers.
The hardest-hit franchises will also be given $65 million, the company’s statement said.
The move comes days after the FDA provided its latest update about the outbreak, which is linked to slivered onions from Taylor Farms in California. So far, 104 confirmed cases of the E. coli O157:H7 strain have been identified across 14 states.