MJP Wealth Advisors President Brian Vendig and ‘Payne Points of Wealth’ podcast host Ryan Payne discuss Big Tech reporting and key earnings and revenue estimates for McDonald’s.
In a bid to rejuvenate traffic among its budget-conscious consumers, McDonald’s is expanding its value menu offerings. Part of this comeback strategy includes creating a “more holistic U.S. value platform” starting as soon as next year.
There has been weakness in the lower-income consumer for the better part of the last 18 to 24 months, according to Sara Senatore, senior restaurant analyst at Bank of America.
The issue is “lower-income consumers do constitute a disproportionate amount of the customer base for McDonald’s,” Senatore told FOX Business, noting that the way to drive them back into restaurants “is through value.”
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