Goldfish crackers will soon be rebranded with a new name to sound “more adult,” the brand announced Wednesday — and it’s making waves in the snack world.
The Snack That Smiles Back will be temporarily named “Chilean Sea Bass” as Pepperidge Farm seeks to widen Goldfish’s net of potential customers, particularly in the adult demographic, according to the Campbell’s Company, CNN reported.
Goldfish is changing its iconic name — for the ‘more adult’ snack lover https://t.co/uBhauBcJMu pic.twitter.com/lgSjEAqzZP
— New York Post (@nypost) October 23, 2024
Goldfish said the “much more adult” name is meant to “reinforce that Goldfish crackers are not just for kids,” according to the outlet. The brand emphasized viral TikTok trends like making “girl dinners” — or a hodgepodge of snack foods women may eat when dining alone — as the reason for the…
