Rap is Business, And Business is Good

Dallas rapper BigXThaPlug has a presence that stands out on a crowded midtown Manhattan street. He and his team walk toward the Rolling Stone offices as a united front, cracking jokes while the fall sun flares off their gleaming 600 Entertainment chains. BigX greets me with Texas hospitality as we head upstairs with an entourage so big it takes two full elevators to carry us. 

He landed earlier that day and says he’s considering flying back home to Texas that very night. While there’s plenty for a beloved rapper to get into in New York City, he tells me he’s all business whenever he’s in town. Besides, he’s trying to get back to his seven-month-old daughter and son Amar. Anyone who’s listened to the Dallas rapper’s growing catalog, including his recently released album Take Care, can hear that his kids are a heavy priority (his 2021 debut was named after his…

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