Fujifilm’s X-M5 is its first sub-$1,000 camera in years

Fujifilm has released its first sub-$1,000 camera in a long while and resurrected the 11-year old “M” branding with the $799 X-M5. With that price, it’s primarily aimed at photographers on a budget or vloggers looking to step up from a smartphone. Fujifilm film cut a few features like a viewfinder (EVF) to get to that price point, but it does have the company’s latest 26-megapixel X-Trans 4 CMOS sensor and decent video specs.

For a camera without a viewfinder, the X-M5 should handle pretty well. It has front and back control dials, along with a top setting dial that includes a new “Vlog” mode. It also comes with the same film simulation dial found on the X-T50, to help social media users and creators create cool photos straight out of the camera.

Fujifilm's X-M5 is its first sub-$1,000 camera in years

Fujifilm

When in vlog mode, you get a full GUI interface on the touchscreen for easy access. That includes things like a “portrait enhancer,”…

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