Disney wants to crank up Disney+ subscriber numbers ahead of the end of its September 2024 quarter — and before a new price increase takes effect.
In a new promo launching Thursday, new and returning customers in the U.S. can sign up for the ad-supported Disney+ Basic plan for $1.99/month for the first three months. The new offer comes as the price of Disney+ Basic is set to increase from $7.99 to $9.99/month, effective Oct. 17, along with the prices of Disney+ Premium, Hulu, ESPN+ and its multiservice bundles. Disney is offering the special deal to eligible customers from Sept. 12-27 at disneyplus.com; after the promotional period ends, the price of Disney+ Basic will be $9.99/month.
Disney touts the $2/month deal for Disney+ Basic as coming “just in time for a blockbuster fall,” including the premiere of Pixar’s “Inside Out 2,” the…
