On Wednesday, Adobe unveiled Firefly AI video generation tools that will arrive in beta later this year. Like many things related to AI, the examples are equal parts mesmerizing and terrifying as the company slowly integrates tools built to automate much of the creative work its prized user base is paid for today. Echoing AI salesmanship found elsewhere in the tech industry, Adobe frames it all as supplementary tech that “helps take the tedium out of post-production.”
Adobe describes its new Firefly-powered text-to-video, Generative Extend (which will be available in Premiere Pro) and image-to-video AI tools as helping editors with tasks like “navigating gaps in footage, removing unwanted objects from a scene, smoothing jump cut transitions, and searching for the perfect b-roll.” The company says the tools will give video editors “more time to explore new creative ideas, the…
