is facing yet more scrutiny over its ad tech practices after the UK’s competition watchdog that the company is abusing its dominant market position. In a statement of objections, the Competition and Markets Authority said Google is harming competition in the country “by using its dominance in online display advertising to favor its own ad tech services.”
The watchdog , since 2015, Google has taken advantage of its dominant position in the sector as the operator of the Google Ads and DV260 ad-buying tools and DoubleClick For Publishers, a publisher ad server, to bolster its AdX advertising exchange. The CMA said that AdX is at the heart of the company’s ad tech stack and it’s the platform on which it charges the highest fees to advertisers — approximately 20 percent of each bid for ad space that’s processed there.
The CMA provisionally found that “the vast majority of…
