Julia Roberts is lending her megawatt smile to Lancôme once again.
The 56-year-old actress is the face of the brand’s latest fragrance, La vie est belle L’Elixir. Crafted by Master Perfumers Antoine Maisondieu and Christophe Raynaud (Givaudan), the floral woody gourmand scent is a spin on the original La vie est belle scent.
“A new symbol of floral modernity for this new chapter of La vie est belle,” is how Maisondieu describes L’Elixir via press release. “Behind this fragrance is a desire for softness, for caressing, for reinventing the sensuality of the skin…[via] the addition of a woody violet immersed in an irresistible raspberry liqueur and sprinkled with bitter cocoa.”
Lancôme tapped Academy Award winner Damien Chazelle (La La Land, Whiplash) to direct the cinematic campaign. Shot on 35mm film and composed by Justin Hurwitz (La La Land), the short…
