It’s been three years since Google completed its acquisition of Fitbit. Since then, the company has launched three new smartwatches under the Pixel brand, including the Pixel Watch 3 at today’s Made By Google event. Meanwhile, Fitbit’s not launched a single new smartwatch since the unceremonious announcement of the Sense 2 and Versa 4 two years ago. The writing has been on the wall for years that Fitbit might not make smartwatches anymore, instead focusing on lower-profile activity trackers that last long. Engadget can confirm that this is indeed true moving forward.
In an interview with the senior director of product management for Pixel Wearables Sandeep Waraich, I asked whether we would ever see another Fitbit-branded smartwatch anytime soon. Waraich said “Pixel Watch is our smartwatch part of the portfolio.” He confirmed that moving forward everything from Fitbit would focus on…
