The House of Mouse is getting a renovation. In an earnings call on Wednesday, Disney CEO Bob Iger told investors that the company will begin a new password-sharing crackdown “in earnest” starting in September. Iger didn’t divulge how the company plans to limit password-sharing, but presumably this will mean the company will be on the lookout for logins outside of the subscriber’s home and prompt those suspected of sharing their accounts to pay a fee to do so. The announcement comes months before the company intends to increase monthly prices on Disney+, Hulu, and ESPN+—and their respective bundles—in October.
What this means for most folks is higher bills and tougher decisions. As more and more streaming services enter the fray—and as many of those services also raise prices and/or introduce ad-supported tiers—people who love to watch things are increasingly left to…
