People Are Using Memecoins to Bet on the US Election

On July 13, as word spread that a would-be assassin had narrowly missed killing Donald Trump at a rally in Butler, Pennsylvania, a trading frenzy began. Within an hour of the shooting, the price of TRUMP, a cryptocurrency inspired by the former president, had jumped up by more than a third, from $6.34 to $8.69. The memecoin was, in effect, a bellwether for the upcoming US election.

Tens of political memecoins have been created within the past year; there also are coins modeled after high-profile politicians such as Joe Biden, Kamala Harris, Robert F. Kennedy Jr., and Alexandria Ocasio-Cortez. They share an iconography and naming convention: The politicians are typically represented by unflattering caricatures and their names are deliberately misspelled (instead of Joe Biden, it’s “Jeo Boden”), in homage to an influential meme comic from the 2010s.

Beyond financial speculation,…

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