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A former PepsiCo executive who says he created Flamin’ Hot Cheetos is suing the company for fraud, defamation and discrimination, arguing that his career was affected when his ex-employer denied he created the popular snack flavor.
Richard Montañez is seeking an “order preventing PepsiCo and Frito-Lay from claiming that Mr. Montañez is not the creator of Flamin’ Hot Cheetos,” a press release from the law firm of Ellis George LLP said. The suit was filed with the Superior Court of California in San Bernardino.
Montañez started as a janitor for Frito-Lay before climbing up the ladder to become PepsiCo’s vice president of multicultural sales and marketing.
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“I created Flamin’ Hot Cheetos not only as a product but as a movement and as a loyal executive for PepsiCo,”…
