Shoppers are expected to spend a record $14 billion during this year’s Prime Day, Amazon’s two-day sales event.
Adobe Analytics, which analyzes over 1 trillion commerce transactions online, projected that the first day of the event will drive $7.1 billion in online spending, up 11.3% year over year. The second day is expected to bring in $6.9 billion online, up 9.2% year over year.
AMAZON LAUNCHING SHEIN, TEMU COMPETITOR WITH DIRECT SHIPPING FROM CHINA
Buy now, pay later (BNPL) services continue to drive some of the spending as it provides…