Under Armour is collapsing — And Kevin Plank has to take the blame

This is The Takeaway from today’s Morning Brief, which you can sign up to receive in your inbox every morning along with:

I’ve long had a “worst CEO of all time” list.

I actually keep it on a piece of paper in the kitchen drawer. I haven’t made any additions in some time, as there’s a high bar to get on the list, and I am 99.99% of the time a happy person — who wants to spend their time labelling people the worst?

There is no set formula to landing on my list. But if there is any tie that binds the 10 people who are on it, it’s consistently being inconsistent in delivering financial numbers, brutal underperformance versus competitors, and just incompetence in the role.

Some don’t strike me as nice people, either. I like nice.

No. 1 on my list — will never change for as long as I am on this planet — is former Sears CEO Eddie Lampert. A trip down memory lane for you. One of the worst…

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