Why Is Everyone Playing Uno: Taylor Swift, Beyoncé, Jay-Z?

Illustration: Konstantin Sergeyev/Vulture. Photos: Getty Images; Alamy.

The New York Times and Stephen Colbert’s production company would have you believe that pickleball is the game of the summer, but there’s another seemingly astroturfed pastime that’s getting a lot of action with the celebs: Uno. It’s a trend that started slow but is gaining momentum: In August 2020, Kylie Jenner had custom Uno cards made for her birthday, a move that could be explained away by pandemic stir-craziness. That was going around at the time, if you’ll recall: Kim Kardashian posted an Instagram story of playing with Kylie’s personalized deck, Ziggy Marley plugged the game in a September 2020 interview in People about his new kids’ album, and Joe Jonas…

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