Gaming Was Nvidia’s Largest Business. Now, 80% of Its Revenue Comes From Somewhere Else Entirely

Nvidia’s (NASDAQ: NVDA) inception aimed to revolutionize 3D computer graphics for gaming and multimedia sectors. Initially achieving success with various chips, the company made a significant leap in 1999 with the introduction of the Nvidia GeForce 256, the world’s first graphics processing unit (GPU).

This milestone had culminated in the latest GeForce RTX 40 Series, which can deliver life-like graphics to digital content with the help of Deep Learning Super Sampling (DLSS), an incredible innovation by Nvidia. DLSS uses artificial intelligence (AI) to create additional frames in a video game scene and enhance image quality.

Until fiscal 2022 (ended Jan. 30, 2022), gaming was routinely Nvidia’s largest revenue driver. The segment generated $12.5 billion in sales that year, which accounted for 46% of the company’s total revenue. But then, everything changed:

Data source: Nvidia. Chart by…

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