Republican presidential candidate Vivek Ramaswamy is ditching television advertisements in favor of more direct and targeted means to reach voters, including phone calls, text messages, mail, and door-knocking.
Citing AdImpact and the campaign, NBC News first reported Tuesday of the campaign’s halt in television ad buys and embrace of what Ramaswamy campaign spokeswoman Tricia McLaughlin told the outlet was a strategy structured so the campaign “has the ability to be nimble and hypertargeted” in its ad spending.
The MSM is desperately trying to count me out. Don’t fall for their trick. We will shock the world on Jan 15. 🇺🇸
— Vivek Ramaswamy (@VivekGRamaswamy) December 27, 2023
Breitbart News spoke with Ramaswamy campaign CEO Ben Yoho on Wednesday night to discuss the strategy in-depth. Yoho emphasized that the funds that would have been used for television…
