Giving Tuesday — the first Tuesday after Thanksgiving and the internationally recognized day to contribute to charity — is upon us.
Black Friday, the day after Thanksgiving, has always been the kickoff event of the holiday shopping season and one of the biggest shopping days of the year. Marketing experts recognized how popular it was and followed it up with Cyber Monday, a second day of mega-sales focused on online shopping, and then Small Business Saturday — making the period after Thanksgiving famous for its blitz of deals.
Some people noticed that would likely leave a lot of people looking to step away from shopping and do something a little more meaningful.
In 2012, the 92nd Street Y in New York and the United Nations Foundation introduced Giving Tuesday with the hope that after several days of big sales and rampant consumption, there’d be interest in giving back.
