Clockwise, from top left: Shakira and Fuerza Regida, Peso Pluma, Grupo Frontera and Bad Bunny, and Karol G.
Photo-Illustration: Vulture
Edgar Barrera didn’t need another hit when he started working with Grupo Frontera last year. Over the past decade, the 32-year-old writer-producer has become one of the most prolific and in-demand collaborators in Latin music, with a knack for elevating traditional styles across cultures and a list of credits that includes stars like Alejandro Sanz and Maluma. What he did need, though, was a change of pace.
“I wanted to do things differently,” he explains. “I created my own label, and I wanted to support local acts from my hometown.” When Barrera first heard Frontera…
