The Bud Light quest to bring back straight people advances.
In a roundhouse kick and a few body blows, Bud Light has replaced the Mexican import beer Modelo as the official partner of the Ultimate Fighting Championship (UFC). Desperately seeking to revive its reputation as the go-to beer for the regular guy and gal, the brand ponied up a nine-figure sponsorship deal with the mixed martial arts organization, which starts on Jan. 1, 2024.
(Photo by Brandon Sloter/Icon Sportswire via Getty Images)
The deal specifies a “highly visible presence” during weigh-ins and fights with prominent displays of the Bud Light logo in any digital content and during live events. UFC CEO Dana White released his uncontained excitement through a statement about the biggest-ever-sponsorship deal.
“I’m proud to announce we are back in business together,” White said. “There are many reasons why I…
