Goldman Sachs is thinking about breaking up with Apple after losing billions on its consumer banking push, reports say

Goldman may end its partnership with Apple.Getty Images

  • Goldman Sachs may be looking to end its partnership with Apple, The Wall Street Journal reported.

  • It started offering an Apple-branded credit card in 2019 and more products since then.

  • Goldman has abandoned other elements of its consumer banking push in recent months.

It seems Goldman Sachs might prefer Wall Street to main street after all.

The investment banking giant has made forays into consumer lending in recent years, but some of those have been abandoned. Now Goldman is considering breaking up with Apple too, according to a report by The Wall Street Journal.

In 2019 the bank started offering an Apple-branded credit card, and launched a savings account and “buy now pay later” service with the tech giant earlier this year.

However, Goldman’s broader consumer efforts have struggled, leading to criticism of CEO David Solomon over his…

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