The Monitor is a weekly column devoted to everything happening in the WIRED world of culture, from movies to memes, TV to Twitter.
On this year’s May the Fourth, like clockwork, a new piece of Star Wars news dropped: a trailer for the forthcoming Disney+ show Obi-Wan Kenobi. Previous Star Wars Day announcements have included that Thor: Ragnarok director Taika Waititi would be cowriting and helming a future Star Wars movie and that General Mills would be releasing a Baby Yoda cereal. It’s also a day for all kinds of fan actions, like making crafts, doing cosplay, and holding movie marathons. But over the years, the holiday has begun to feel more and more like a marketing stunt—a former grassroots fan holiday that’s been turned into a news peg for a trailer for a show people don’t seem too jazzed about.
Before we continue, a moment of clarity. Yes, WIRED participates in May the…
