Bud Brewer Is Buoyed by Pricier Beer

Beer drinkers are so far stomaching higher prices for their brews.

Budweiser owner

Anheuser-Busch InBev SA


BUD 2.60%

said Thursday it sold more beer at higher prices in the first quarter, helping the world’s biggest brewer report better-than-expected earnings.

How much companies can raise prices without losing customers has become a key question across the consumer-goods industry this year as makers of everything from beer to shampoo seek to offset soaring input costs.

AB InBev’s results are the latest indication that drinkers have been willing to pay up. Rivals

Heineken

NV,

Carlsberg

A/S and

Molson Coors Beverage Co.

all recently reported higher first-quarter prices and volumes,…

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