Porsche and Apple Held Talks Last Year About Undisclosed Projects

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Porsche


POAHY -0.49%

and

Apple Inc.


AAPL 1.20%

have held early discussions about potential joint projects, the sports-car maker’s chief executive said Friday.

While Porsche boss

Oliver Blume

gave no details about the talks—even when pressed by reporters—his comment during the German company’s annual earnings call with journalists could rekindle longstanding speculation about a possible Apple foray into the auto sector.

Executives from Porsche traveled to the U.S. late last year for meetings with Apple and other tech companies about potential cooperation, Mr. Blume said.

“We already have Apple CarPlay. We will expand on that,” he said of the tech company’s software that connects…

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