Photo: Stephane Cardinale – Corbis/Corbis via Getty Images
Is this the yassification of cinema? When TikTok garnered popularity as a humble dance app, no one could have predicted the Renegade would be regarded next to some of the highest-caliber art forms of our generation. Today, the Cannes Film Festival announced that the French event that once banned red-carpet selfies will partner with TikTok to create the #TikTokShortFilm global competition, making the ByteDance-owned app officially highbrow. In-app video submissions must be between 30 seconds and three minutes long, meaning content creators won’t be allowed to use the app’s new ten-minute maximum video length to craft their films. Led by an unnamed well-known director, a jury…
