Photo: Dennis Hegstad/Twitter
No film bros were harmed in the making of this PR stunt. South by Southwest was overtaken by a swarm of over 400 alien drones the night of Sunday, March 13. Paramount+ teamed up with ad agency Giant Spoon to create the drone display for the new Halo series, which stretched to a height of 300 feet tall and 600 feet wide, roughly the size of two football fields. The drones were choreographed to form a series of different images, from the Paramount+ logo to a scannable QR code that touted the countdown to a new trailer for Halo, an upcoming series based off of the Xbox game about an interstellar war between humans and the Covenant, their extraterrestrial foes.
Festivalgoer Dennis Hegstad said the…
