TikTok Influencers Get Spotlight in Information Battle Over the Russia-Ukraine War

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Victoria Hammett

is a 23-year-old recent University of Southern California graduate who almost daily posts short TikTok videos of herself talking about, as she puts it, “politics and other stuff.”

This past week, she put up a roughly 30-second post arguing that imposing a no-fly zone over Ukraine risks escalating the conflict. The basis of her analysis: a private briefing Thursday with White House officials.

Ms. Hammett was one of about 30 social-media creators who joined the remote briefing. It was perhaps the starkest example yet of how the fight to control the narrative about Russia’s invasion of Ukraine is playing out across social media, often with unlikely actors who are far outside the traditional channels of mass communication.

Ms. Hammett is the deputy executive director of Gen-Z for Change, a group formerly known as TikTok…

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