Would you sit through ads to watch Disney+’s Moon Knight?
Photo-Illustration: Vulture; Photo by Marvel Studios
Lots of factors played a role in Netflix becoming the world’s biggest TV platform within the space of a decade, but adopting the consumer and artist-friendly model of not including commercials absolutely helped. Viewers love watching TV without annoying interruptions, and going back to the earliest days of HBO and Showtime, audiences have demonstrated a willingness to pay more for a better experience. So naturally, the hottest trend in streaming right now is … adding commercials to previously ad-free platforms.
➽ Disney+ started the ball rolling last week when it announced plans to roll out a…
