If you were one of the 215 million Americans NBCUniversal says caught some portion of its coverage of the Super Bowl and Olympics over the past two weeks, there’s a good chance you saw a promo (or twelve) for Peacock’s Bel-Air. While the two-year-old streamer has made sizable pushes for other projects, they’ve paled next to the effort unleashed on behalf of its (literally) dramatic reinvention of iconic 1990s sitcom The Fresh Prince of Bel-Air. It’s a campaign so ambitious, it actually started before Peacock won the right to make the show.
According to Alexandra Shapiro, head of marketing at the streamer, the early planning was necessary because so many other platforms were interested in signing onto the project, which began taking shape in the months after director Morgan Cooper’s…
