NAHMIAS Designer Doni Nahmias Talks J. Cole, Boi-1da Fashion Week Show


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When designer Doni Nahmias opened his Paris Fashion Week show for his namesake streetwear line NAHMIAS this past January, the sea of editors and tastemakers in the crowd were treated to a familiar opening refrain: “So here we are / So here we are / Funny how so close can seem so far.”

Taken from the opening lines of J. Cole’s 2010 mixtape, Friday Night Lights, the words were at once poignant and nostalgic, reflecting a return to an in-person fashion week after Covid had kept editors and designers at bay, while marking the culmination of a long journey that led to Nahmias’ fashion week debut.

The intro to Nahmias’ event was also noteworthy for another reason, with the Boi-1da-produced soundtrack serving as the first time J….

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