In the entertainment industry, the name WetaFX is synonymous with high-end visual effects. CEO Prem Akkaraju wants to make the firm, founded by filmmakers Peter Jackson and Fran Walsh, a marquee name for original content as well.
As he explains on the latest episode of Variety podcast “Strictly Business,” Akkaraju has helped reorganize the company’s operations to facilitate growth in content production, marking the next evolution of the New Zealand-based VFX company that at present employs about 2,000 people.
“We’re a household name in the households that make movies,” Akkaraju said. “We felt like we had a lot more to offer the world.”
WetaFX is deep in development on a handful of original movies, and plans for series are also part of the blueprint, Akkaraju said. At the same time, WetaFX intends to maintain its prominence in the competitive VFX arena. The…
