Google said Wednesday that it will restrict advertisers’ ability to track users of Android phones and other devices. It joins Apple in taking steps to strengthen privacy for U.S. consumers, a sea-change for the digital ad industry.
Anthony Chavez, vice president of product management for Android Security & Privacy, said in a blog post that the company will also develop other ways for software developers and businesses to reach mobile users while limiting sharing of people’s personal data, noting that the company wants to “raise the bar for user privacy.”
