Matthew McConaughey had us fooled for a second.
His new commercial for Salesforce, which he co-created and premiered during the Olympics, opens with the Oscar winner in an astronaut’s suit, making the spot look like it could be a trailer for a sequel to his 2014 film “Interstellar.”
“I wanted this misdirect at the beginning,” McConaughey told me ahead of the ad playing during Super Bowl LVI on Sunday. “I wanted it to open and look very serious and in space because we’re about to pull the rug out from under you. Some people are going to think this is going to be the trailer for ‘Interstellar 2.’”
Instead, McConaughey is floating among the stars in a hot air balloon before waxing philosophically, “It’s not time to escape. It’s time to engage. It’s time to plant more trees. It’s time to build more trust. It’s time to make more space for all of us….
