Comcast Corp.’s NBCUniversal is finalizing a plan that would drastically change its partnership with Hulu, shifting high-profile programming to its own Peacock streaming platform, according to people familiar with the matter.
Starting this fall, new episodes of shows like “The Voice,” “Saturday Night Live” and “American Auto” would no longer be available on Hulu soon after they air as a result of that plan, they said.
NBCUniversal has taken many steps recently to strengthen Peacock, which has struggled to establish itself in a crowded environment. The move would also be the latest indication of the changing relationship between Hulu’s co-owners—Walt Disney Co. and NBCUniversal—which went from streaming partners to direct competitors in recent years.
Comcast, which owns a third of Hulu, launched Peacock less than two years ago, while Disney, which owns…
