Those reading Zillow’s fourth-quarter shareholder letter once again got a master class in sales. Never mind the real-estate tech giant’s iBuying fiasco, Chief Executive Officer
Rich Barton
wrote, “our mission has been steady.” He noted
will remain focused on shifting from a purely ad-based model to one that is focused on transactions. Investors continue to eat up the pitch, and his notion of Zillow’s next chapter as a “housing super app,” that “turns dreams into transactors” did not disappoint.
In conjunction with its earnings release, Zillow introduced long-term targets for 2025, including achieving annual revenue of $5 billion—56% more than Wall Street analysts had been modeling. This target comes as the…
