Samsung needs the Galaxy S22 to reverse Apple’s dominance in expensive phones


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The stakes are higher than ever for Samsung’s Galaxy phones. The new Galaxy S22 and its siblings are its most advanced flagship devices ever, but the company’s slice of the premium phone market continues to shrink. 

Samsung’s global market share for phones priced $800 or more has dropped by a third over the last two years, from 28% in 2019 to 18% as of the third quarter of 2021. During the same period, according to…

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