How will Neil Young fare as a streaming presence now that he’s taken his music off Spotify, the service that accounted for close to half of his streaming revenue prior to his initiating a break amid the ongoing Joe Rogan?
The long-term effect on consumption for Young’s songs remains to be seen or felt, and the veteran rocker may yet see his numbers sink without consumers being able to access his material via music’s most popular digital destination. But in the two weeks since he made his stand, two trends became evident: first, a big surge in streaming attention as fans followed him to other services… followed by a return to the kind of numbers he had in normal times, when he was still on Spotify — but, of course, without Spotify.
Following that initial boon, then, the most recent numbers, while on the low side of what Young had been averaging previously, still…
