Microsoft’s Videogame Boss and the Long Battle to Reinvent the Company

The $75 billion deal that

Phil Spencer

engineered for

Activision Blizzard Inc.


ATVI 0.38%

is the biggest bet yet that games can go from a side hustle to a core business at the world’s most valuable software company.

A Microsoft Corp. lifer and a lifelong gamer, Mr. Spencer has been the chief architect and evangelist for a bigger videogame strategy inside a company that revived its fortunes in recent years largely by focusing on business customers. His plan has shifted videogames at Microsoft from its two-decade emphasis on its Xbox videogame hardware to a vision of assembling a roster of studios whose games can be played across a range of devices. And Mr. Spencer has tied his game ambitions directly into cloud computing, which Microsoft Chief Executive

Satya Nadella

has…

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