Amazon Prime is increasing in price for the first time since 2018. The company used its latest earnings to reveal that it’s raising the fee to $15 per month (previously $13), or $139 per year (previously $119). The higher rates kick in February 18th for new customers, but they won’t take effect for existing customers until they renew March 25th or later — if you were thinking of trying Prime, you might want to sign up now to lock in the current price for a year.
Amazon pinned the increase on the “continued expansion” of Prime perks along with higher wages and transportation costs. As with the last time around, you can likely blame Amazon’s ever more ambitious Prime Video plans for some of the increase. According to Hollywood Reporter, the upcoming Lord of the Rings series is expected to cost $465 million just for its first season — and that’s not including other big…
