Spotify Needs Joe Rogan and Music Fans

‘The more creators we have, the more [advertising] inventory we have to place against it,’ Chief Executive Daniel Ek said on Spotify’s earnings call Wednesday.



Photo:

lucas jackson/Reuters

It us unclear if

Spotify Technology


SPOT -17.15%

is feeling any business impact from the Joe Rogan controversy so far. It is clear why the streaming platform is unlikely to pull the plug on him or any of its other podcast…

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