Coca-Cola Co.
has been an Olympics supporter for nearly a century. It counts China as its third-largest market after the U.S. and Mexico. Coke’s challenges heading into the Winter Games are in some ways representative of those of other Western sponsors, and in some ways distinct. Here is a look at the company’s business dealings in China and its Olympic plans as the 2022 Winter Olympics are set to begin in Beijing this week.
Coke Deepens China Ties
Coca-Cola in 2019 struck a deal with
to share the designation of official nonalcoholic beverage sponsors of the Olympic Games through 2032. Chief Executive
James Quincey
hailed the marriage as a “profound partnership” as he stood beside the Chinese…
