Snap may not be particularly keen on — at least, not as it’s been articulated by Mark Zuckerberg — but the company’s latest experiment certainly sounds a lot like a version of one. The company is teaming up with Universal to host a virtual concert featuring Jennifer Lopez and Colombian pop singer Maluma, which viewers can watch as their Bitmoji avatars.
The concert itself won’t take place in the Snapchat app, but would-be spectators can access the show by signing into the concert’s with their Snapchat login. Users’ Bitmoji avatars will appear as spectators in the crowd. There are also a handful of interactive effects that will be available during the show, including the ability to start “the wave” and trigger a virtual laser effect. Lopez and Maluma will also appear as 3D Bitmoji avatars.
The event, scheduled for February 3rd, is meant to promote the upcoming…
