Inflation is coming to a longtime refuge of price-conscious consumers: restaurant value menus.
McDonald’s Corp.
earlier this year began letting franchisees sell sodas for higher prices, after all sizes of the drinks were promoted nationally for a dollar for several years, the company and franchisees said. Denny’s is promoting fewer low-cost items on its menus as the family-dining chain’s executives said more customers are willing to pay for a sit-down experience.
“I want the $9 omelet. I want the gourmet pancakes. I want a second round of coffee. I’m not here for a deal,” Denny’s Chief Executive
John Miller
told investors last month. The chain still has a pancake meal deal starting at $4, but no longer advertises a whole value menu of items between $2 and $8, Mr….
