Apple’s App Store now permits unlisted apps

Apple has introduced a new feature that could help declutter the App Store somewhat. Per spotted by , the marketplace now supports unlisted apps that users can only access through a direct link. Should a developer feel their software isn’t suited for public use, they can through Apple’s website to distribute it as an unlisted app.

If the company grants the request, the app won’t appear “in any App Store categories, recommendations, charts, search results or other listings,” according to Apple. Outside of a direct link, it’s possible to access unlisted apps through Apple’s Business and School Manager platforms.

The company suggests that the new distribution method is ideal for apps that were designed for specific organizations, special events, research studies and other similar use cases. It notes, however, that unlisted apps aren’t a replacement for its TestFlight…

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